Search Engine Optimisation

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Many business owners may be familiar with terms like SEO, SMM and CRO, but few truly understand the value of these tools – or how to implement them.

SEO stands for Search Engine Optimisation, a powerful tool in the arsenal of any website. SEO essentially determines the way a site will perform when searched for via engines such as Google, Bing, Yahoo and others. Without SEO, your site risks getting lost in internet oblivion, meaning potential clients and customers will simply pass you by…and head straight to your competitors. By using a combination of effective keywords and campaigns, D2G can boost the visibility of your site to ensure it is getting in front of the right people.

We can help with:

Search Engine Optimisation (SEO) – organic search marketing is perhaps the most important strategy to implement on your site. We can provide keyword analysis that will determine which phrases are being used to search for your company/competitors, and integrate these into your metadata and web copy to increase your site’s profile.

Conversion Rate Optimisation (CRO) – we’ll analyse the conversions of your site to find out when and where visitors are responding to calls to action, and importantly, to determine why.

Analytics– we can help you track and make sense of the information reported back through your analytics, offering insight, support and advice to help you increase the amount of traffic to your site as well as to improve user engagement.

Metrics matter. There’s no sense in creating a compelling website if nobody can find it.

By implementing SEO and working with our experts in analytics, you can make sure that your site is showing up in search traffic, and monitor the behaviour of site users to determine things like the time spent on each page, where the visitors are accessing your site from geographically, and even the demographic. All of this information is imperative when it comes to analysing how best to improve your site, and D2G can help you measure things like clicks and conversions (and explain why they’re important), enabling you to get the most out of your website.

If something isn’t performing to its potential, we’ll change it. If one campaign is having excellent success, we’ll extend it. Our team is here to provide ongoing SEO support that maximises not only the return on your financial investment, but the overall success of your business. Whether we’ve developed your product ourselves or you need assistance with your existing website, we can utilise our many years of experience to help.

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